In 10 weeks, you stop scrambling for field workers.
I install simple hiring systems in owner-led construction and trades businesses so qualified field workers show up every week instead of once in a blue moon. Your jobs get staffed. You stop firefighting vacancies.
Powered by The Field Crew Roadmap™: Attract • Hire • Keep.
Free 30 minute call • No pitch deck • Just a clear plan
10+ years building hiring systems • 100+ businesses helped • 500+ field workers hired
Companies we've hired for
Does this sound like you?
If you catch yourself saying things like this, you're in the right place.
"I post the same job ad and get nothing back but tyre kickers."
"Three people booked in for interviews. Nobody showed up."
"He talked a great game, then lasted four days on site."
"I finally find a good lad and a competitor bumps him 2 quid an hour."
"We're turning down work because I haven't got the crew to run it."
"I'll sort hiring properly once this job is finished. I said that last job too."
You don't have a people problem. You have a hiring system problem.
The market is tight, but it isn't empty. Right now, hiring only happens when someone quits, it all runs through you, and there's no simple process behind it. That's why it feels random.
When there's a repeatable system running every week, the same market gives you more of the right people and fewer headaches.
"Yeah, but my trade is different."
You're right. A groundworks crew is not a service HVAC team. Licences, tickets, shifts, unions, travel time, call-out work, all of it changes how you hire.
But the reason you can't fill seats is not your trade. It's that:
- •Hiring only starts when you're in a panic.
- •Everything lives in your head.
- •Nobody owns a simple, repeatable process.
That trap is identical whether you do electrical, plumbing, roofing, civils, HVAC, or maintenance.
The system we build does not ignore what makes your business yours. Every ad, scorecard and trial is built around your actual jobs and sites, not a generic template.
Why listen to me?
10 years fixing hiring in construction and trades.
Over the last 10 years I've helped 100+ construction and trades businesses hire 500+ field workers so they can staff jobs with people who actually show up and do the work.
That includes electricians, plumbers, HVAC techs, masons, carpenters, labourers, groundworkers and foremen on real construction and service jobs.
I've seen good businesses turn down work, owners covering shifts themselves, and crews stretched until quality slips, all because hiring is left to chance. Fixing that is the whole job.
This is not another job ad tweak.
Most advice you get is surface level:
"Post on more boards."
"Raise the rate."
"Try a new agency."
It feels like progress, but nothing compounds because there's no repeatable way to:
- Attract the right people,
- Screen out the wrong ones,
- Prove they can actually do the work,
- Keep the good ones.
You don't fix that by posting more ads. You fix it by installing a boring, weekly hiring routine that runs whether you're on site or not.
Hiring in a panic is expensive. Hiring on a system is boring. Boring is what you want.
The Field Crew Roadmap™
Attract (quality hires every week). Hire (good people every month). Keep (stable crew every year).
In 10 weeks, we build and switch on The Field Crew Roadmap™ inside your business so you are not starting from zero every time someone leaves.
ATTRACT
Quality hires every week
Get enough of the right people raising their hand every week.
- •A clear picture of the next 1–2 seats you actually need
- •Job ads written for tradespeople, not HR wallpaper
- •A weekly sourcing routine anyone in your office can run
- •Local channels that work in your trade, not just the big job boards
- •A basic tracking sheet so you can see where your best people actually come from
HIRE
Good people every month
Pick the right people fast, based on evidence, not gut feel.
- •A 5 minute phone screen script with hard knockout questions
- •A simple scorecard so you judge on the same things every time
- •Fast response rules so good people do not go cold
- •Structured interview questions built around your real jobs and sites
- •A short practical or site trial that shows skill and attitude
- •Reference questions that get straight answers
- •An offer process that closes on the call, not three days later
KEEP
Stable crew every year
Stop good workers walking out for an extra quid an hour.
- •A first 30 day plan so new starters do not quietly disappear
- •Clear standards on paper so nobody is guessing what “good” looks like
- •A simple pay and progression ladder people can see
- •Short, regular check ins that catch problems before they become exits
By week 10 you do not have a plan or a folder of notes. You have The Field Crew Roadmap™, an Attract • Hire • Keep system running inside your business.
What working with me looks like
This is 1-to-1. I install it with you, not at you.
10 weeks, one to one
Just you and me, built around the jobs and crews you actually run.
Weekly working calls
We build each part of the system against your live vacancies, not hypotheticals.
A direct line to me
Phone and text between calls so you're not stuck when a candidate goes quiet.
The full template library
Ads, screens, scorecards, interview scripts, trials and onboarding plans, yours to keep and reuse.
A system, not a course
Nothing to “go implement later.” By week 10 it's already running.
Why I only take a few businesses at a time.
This is deep 1-to-1 work. I'm inside your business for 10 weeks with my phone open to you the whole way. That puts a hard cap on how many owners I can work with at once. When the spots are full, they're full.
If "sort hiring properly" has been a "next job" thing for a few jobs now, you already know the cost of waiting: another year of turning down work you could have delivered.
Who this is for (and not for)
Be honest with yourself.
Yes if:
- You run a construction or trades business with a real crew and work coming in.
- You're tired of every hire feeling like a coin toss.
- You're willing to change how you attract, interview and keep people.
No if:
- You're a one-man band with nobody to build a system around yet.
- You want a magic job ad that fixes everything by Friday.
- You'd rather keep blaming the market than change the process.
FAQ
Questions owners ask before we get on a call.
Is this a recruitment agency?+
No. I don't sell you people. I build the system so you can keep hiring in your local market long after I'm gone.
Do you do it for me or with me?+
With you. We build everything together against your live roles so your team can run it without me.
How much of my time does this take?+
Plan for 60–90 minutes a week for 10 weeks, plus a bit of time to test the steps we build. Most owners claw that time back by killing wasted interviews.
My market is dead. There's nobody out there.+
The whole industry is tight. The point of a system is to win more than your fair share of the good ones and keep them longer, instead of losing them to whoever shouts loudest this week.
What does it cost?+
We'll cover investment and ROI on the call once I see your crew size, margins and goals. If it doesn't make financial sense, I'll say so.
What happens after the 10 weeks?+
You keep the system, templates and tracking. Some owners stay on for light support; others just run it themselves.
Final thought
If your business can't staff the work it wins, growth isn't a plan. It's a risk.
You didn't build a company to spend your evenings chasing people who never turn up. What's keeping you stuck isn't you, your team or "kids these days." It's a missing system.
Systems can be built. That's what I do.
If you're ready to stop scrambling for people, let's build yours.
What happens on the call
What happens on the Hiring Gameplan Call
Let's be straight about what this is: a call to see if we should work together.
In 30 minutes we will:
- •Map your next 1–2 critical hires and what "good" actually looks like
- •Find the leaks in your ads, screening and interviews
- •Sketch the first moves to get qualified people coming in every week
If it's a fit, I'll show you exactly how I'd install the system in your business and what it costs. If it's not, you'll leave with a clearer plan and no hard feelings.
Free • 30 minutes • No pitch deck, no fluff.